The acquisition is said to enhance Amobee’s digital video advertising capabilities
Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, has won an auction to acquire certain assets from Videology for about US$101 million.
The acquisition includes Videology’s technology platform, intellectual property and certain other assets of estimated net book value of $5.3 million.
Scott Ferber, founder and CEO of Videology, commented: “Becoming a part of Amobee represents the best path forward for Videology. Amobee and Singtel share our goal of leading the transformation of TV.
“We anticipate the completion of the acquisition to be seamless for Videology’s clients and partners, providing the financial stability and strategic position to drive further growth.”
As a software provider, Videology has been empowering advertisers and publishers to use data to optimise campaigns and spend across digital platforms and TV.
For Amobee, the company unifies key programmatic channels — including social media platforms, formats and devices — to provide both managed- and self-service clients with advanced data management and media planning capabilities, as well as market research and proprietary audience data.
And with the addition of Videology’s capabilities, Amobee will enhance its omni-channel platform, and help marketers meet growing consumer demand for premium video and connected TV content, said Amobee.
Kim Perell, CEO of Amobee, concluded: “Television is the largest category of advertising spend, and the industry is in the early stages of the TV and video advertising transformation. With the acquisition of Videology’s innovative technology assets, Amobee will strengthen our omni-channel capabilities and continue to bring marketers next-generation solutions to reach and engage consumers on a global scale.”