Sony’s new B2B 4K LED displays now available

Sony has unveiled its latest range of 4K LED professional displays — the FWD-65BZ40E, FWD-55BZ40E, FWD-65BZ35E, FWD-55BZ35E, FWD-55BZ30E and FWD-49BZ30E.

Designed as a powerful signage management solution, the displays encourage uniformed control displays and content, allow for simple and cost-effective implementation and operation, as well as offer an intuitive and easy-to-use user interface.

Sony said the new line-up allows users to create compelling signage and transform workspaces’ and public areas’ display with simplified workflow and optimised facilities management of AV equipment.

The B2B displays, the company added, build on the success of their predecessors and achieve even more compelling, immersive visual experiences with Sony’s own exclusive technologies.

Supporting 4K HDR that brings out clarity and details, the range is equipped with 4K HDR Processor X1 technology, which allows object-based HDR remaster as well as Super Bit Mapping 4K HDR to achieve “incredible realism”.

With Sony’s TRILUMINOS Display technology, the new line-up “faithfully reproduces” every shade and hue by mapping colours from a wider palette. Further, by precisely balancing the light output across the screen, dimming some areas and boosting others, Sony’s X-tended Dynamic Range PRO technology makes darker areas darker and brighter scenes brighter, revitalising every scene with the widest range of brightness possible.

As the uniformed control displays and signage content simplifies workflows, navigating around the simple and intuitive user interface, said Sony, promises ease of use for administrators who create, schedule, monitor, control and manage content off-site via an online server.

In addition, users can combine text, graphics and video with live Web feeds and IPTV to produce compelling displays thanks to the integrated support for HTML5, making it easier and cost-effective to create digital signage content.

Fukumoto Tadahiro, head of Professional Display Marketing, Business & Industrial Solutions Marketing, Professional Solutions Company (PSAP), Sony Electronics Asia Pacific, said: “A smarter way to engage audiences, our new line-up is designed to combine ultimate picture quality with the best professional features. Bringing incredible depth and quality of 4K resolutions to businesses, Sony’s professional display is definitely the go-to option.”

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