APB+Distribution

SSIMWAVE launches Video Quality Dial to slash delivery cost

SSIMWAVE,  the video quality solutions innovator,  launched Video Quality Dial at last month’s 2020 NAB Show New York. The new product enables video providers to achieve cost savings in delivering content while ensuring adequate level of video quality across the entire video-on-demand (VoD) asset libraries.

The SSIMPLUS Video Quality Dial is a software application that allows video providers total control over the viewer experience of any VoD content. This enables optimisation of the bitrates of every encode and every title based on the most advanced video quality metric – SSIMPLUS.

Using the Video Quality Dial, providers can pre-determine a desired viewer experience level, based on the 0-100 linear SSIMPLUS scale. The Video Quality Dial acts as a smart layer around the provider’s existing cloud encoder, automatically choosing the lowest possible bitrate required to deliver the desired viewer score.

By choosing the most optimised encode for the selected quality level, the SSIMWAVE product also addresses access network issues, driving reductions in re-buffering, start-up times, stalling and profile switching.

Compatible with all cloud-based encoding systems, the new product can enable bitrate reductions of up to 50% while allowing providers to satisfy viewer experience.

“Current content-aware approaches do optimisation using the bitrate as a guideline while keeping quality the same, even if that quality level is subpar or bad,” said Dr Abdul Rehman, CEO and co-founder of SSIMWAVE.

“Our patented approach drives video encoding to deliver desirable viewer experience at half the cost using your existing encoding infrastructure. Thus, you deliver the “just-right quality –  no more and no less”.

By using the SSIMPLUS Video Quality Dial, leading content providers in the North American, Latin American and Asia-Pacific markets found that they can reduce bitrates by 40%-50%.

SSIMWAVE estimates that annual savings could reach US$10 million or more per year for services with even just five million subscribers.

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