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SVoD service providers in ASEAN introduce content code

Initiative aims to safeguard consumer interests in the region

Leading subscription video-on-demand (SVoD) services across ASEAN, including Astro, dimsum, Fox+, HOOQ, iflix, Netflix, tonton, TVB and the Walt Disney Company (South-east Asia), have announced the creation of a self-regulatory SVoD Industry Content Code to safeguard consumer interests.

The Code, as it will be referred as, sets out principles to ensure that content offered on these participating platforms is authentic, free from hate speech, hate crimes, pornography and other forms of inappropriate content. The companies have also pledged their best efforts to provide consumer control features or other measures to ensure that content delivered is age-appropriate for relevant family members of users in ASEAN.

In a joint statement, the companies said: “We share a mutual objective of putting consumer well-being at the heart of our services. The Code demonstrates our commitment to making sure that the consumer is able to make content viewing choices that are right for them and their families.”

The companies also expressed their eagerness to work with other players in the SVoD space in ASEAN, under the principles in the Code, which will also serve to distinguish legitimate services from pirate sites.

Welcoming the initiative, Louis Boswell, CEO of CASBAA, said: “When a consumer goes to a pirate site for content, not only do they undermine legitimate businesses, but there are also no checks on the content, which means minors can very easily be exposed to pornography or graphic violence.”

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