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Swaraj Express chooses Grass Valley to future-proof newsroom

Indian news channel Swaraj Express has deployed a range of Grass Valley solutions for its newsroom operation, leveraging greater flexibility and scalability to create a workflow that meets its needs now and into the future.

The Hindi-language broadcaster has deployed the iTX integrated playout platform with master control for its future-proof features, and the ability to efficiently manage and operate multiple playout channels – across multiple platforms.

The iTX platform provides multi-resolution support, allowing the production team to easily handle 4K, HD and SD, as needed. The solution also can simultaneously play out both IP and SDI. Swaraj Express is deploying GV Stratus for news production and content management, Kula 2ME production switchers, alongside a range of other infrastructure solutions.

GV Stratus operates as the main MAM system for Swaraj Express, enabling tight integration with the third-party newsroom computer system (NRCS). A built-in social media management capability allows production staff to directly publish content and metadata to popular social media networks such as Facebook and Twitter, as well as online platforms such as YouTube.

It also tracks and manages assets on the platforms – from measuring popularity to deleting content after a set time.

When combined with the iTX platform, this set-up gives the Indian broadcaster the ability to easily adapt to new formats and evolve its service model in line with changing consumer habits.

Greg de Bressac, Grass Valley’s vice-president of sales, APAC, said: “Today’s audiences engage with news content in a wide variety of ways, from linear to social media and online.

“In this highly dynamic mediascape, news broadcasters need to be efficient and must be able to address all these platforms simultaneously, from one unified workflow.

“The newsroom is an environment where fast turnaround is key; our customers need technology that can help them work smarter and be more agile, quickly evolving services so they can keep audiences engaged – on any screen.”

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