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Switch Media powering Media Prima’s Tonton OTT service in Malaysia

Malaysian media company Media Prima has chosen Switch Media’s MediaHQ online content publishing platform to create a new integrated, dynamic over-the-top (OTT) service for its Tonton video streaming service.

Gregory Eu, Tonton’s Head of Product, explained, “In order to improve our online video services, it was essential that we went back to the drawing board to see how we can rebuild the platform to fit today’s OTT landscape. Nowadays, with the widespread use of digital platforms, many people prefer to consume content online, and therefore, we require significant upgrades in our capabilities. 

“Fortunately, Switch Media and its committed team promptly grasped the necessary steps we had to take and provided us with a technically sophisticated solution — Media HQ.

“Additionally, Switch Media has proved to be extremely adaptable in terms of structuring our partnership. It has been an invigorating experience working with them.”

Equipped with a powerful workflow engine, MediaHQ houses an advanced suite of modular capabilities that are flexible and easy to integrate. From ingest, media management and preparation to distribution and analytics, customers have access to everything they need under one roof.

The advertising-based video-on-demand (AVoD) service, which launched in November 2022, was initially available on the Web, as well as on mobile apps for Android and iOS for smartphones and tablets with display and in-stream ads. This service carries a collection of Media Prima’s market-leading free-to-air channels.

In March, the company launched its subscription video-on-demand (SVoD) service, home to a range of premium international content, as well as local programmes, providing a broad selection of content for viewers.

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