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Synamedia’s agile Go. solutions a complete go-to-market SaaS

Among the world’s largest independent video software providers, Synamedia has launched its complete Synamedia Go cloud video suite. Go.Foundation, the entry level service, is complemented by a suite of new packs, including Go.Monetise, Go.Personalise and Go.Recommend.

Synamedia Go offers video service providers of any size everything they need to rapidly launch a streaming service as well as the ability to customise it to increase value. Its latest reliable, high-performance Edge Content Delivery Network (CDN) technology provides full visibility and control over video delivery at the edge, allowing service providers to scale from a few thousand streams to millions.

The full suite of Synamedia Go reflects the need for an agile, flexible SaaS platform that balances functionality with speed-to-market for VOD and live streaming services. Whether customers are OTT providers, broadcasters or pay-TV operators, Synamedia Go includes all the functionality and flexibility required to acquire, manage, and distribute content.

Synamedia Go’s open design gives customers a choice of using pre-integrated third-party solutions from providers in the Synamedia Partner Network. The company’s own security, addressable advertising, business insights, and video network solutions are also pre-integrated with Synamedia Go.

Alternatively, customers can develop their own applications or use their preferred provider for common components such as metadata, CRM, and billing systems.

Nick Thexton, Synamedia CTO, said, “As we move into a new generation of streaming platforms, media businesses of all types need systems that are much more flexible. New viewing experiences have to be matched quickly to commercial objectives, consumer satisfaction and performance optimisation.

“Building on our decades of experience designing video software solutions, Synamedia Go meets this need for flexibility and rapid implementation.

“It bridges the gap in the market between very basic systems, and – at the other extreme – highly customised solutions that can be very expensive to modify once live.” 

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