advertising
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APB+
White Ops gets MRC recognition
White Ops, which offers protection against bot attacks and fraud, said that it has become the first company to be…
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APB+
TikTok for Business offering SMBs engaging bootstrap advertising tools
To reboot the sluggish world’s economy and provide more support for small and medium-sized businesses (SMBs) during the current recession,…
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Big Data & Analytics
Synamedia hires Kewley to enhance data monetisation
Data monetisation is not just a hype word in the media and entertainment industry. As content delivery becomes increasingly personalised,…
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APB+
Non-intrusive binge ad experience?
During the Hulu ’19 Presentation at The Hulu Theatre at Madison Square Garden this May, Hulu, the over-the-top (OTT) service…
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APB+
OTT TV advertising takes the lead in attention and engagement
According to a blog written by Beth-Ann Eason, president of Innovid, she maintains that today there are ways "to engage,…
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APB+
IDOOH takes iflix on-the-go
More than 10,000 passengers will be able to enjoy iflix’s content library throughout their journey IDOOH, an out-of-home (OOH) media…
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APB+
New partnership addresses monetisation of OTT
Vewd has selected SpotX as its programmatic video partner
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