audience measurement

APB+

August 11, 2021

Nielsen rolls out PPM wearables for cross-media audience measurement

Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its…
Read More »
Management

July 26, 2018

Parrot Analytics to provide CBS Studios International with global measurement system

Parrot Analytics will help CBS Studios International gauge global audience demand Los Angeles-based data science firm Parrot Analytics has signed…
Read More »
AI

June 6, 2018

There is more to audience measurement than meets the eye

Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices. Methodologies are also evolving, thanks…
Read More »
AI

January 9, 2018

Welcome to the era of OTT 2.0

Ooyala’s State of the Broadcast Industry 2018 report highlights how the tipping point on many OTT consumption fronts has pssed
Read More »
News & Events

January 5, 2018

Mediacorp personalises online user experience

Users of Channel NewsAsia and Toggle encouraged to log in to personal accounts
Read More »