audience measurement
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APB+
Nielsen rolls out PPM wearables for cross-media audience measurement
Starting next month, Nielsen will begin placing about 3,000 new Portable People Meter (PPM) Wearables in a subset of its…
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Management
Parrot Analytics to provide CBS Studios International with global measurement system
Parrot Analytics will help CBS Studios International gauge global audience demand Los Angeles-based data science firm Parrot Analytics has signed…
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AI
There is more to audience measurement than meets the eye
Shifting viewing habits are compelling broadcasters to measure their audiences across multiple platforms and devices. Methodologies are also evolving, thanks…
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News & Events
Mediacorp personalises online user experience
Users of Channel NewsAsia and Toggle encouraged to log in to personal accounts
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