targeted advertising
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APB+
iflix empowers brands to target highly-engaged audience
iflix Advertising has launched a suite of advanced advertisement targeting solutions to deliver brand messages effectively to highly-engaged audiences.
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Big Data & Analytics
The key to successful video ads
By David Godfrey It took Bitmovin a bit longer than expected to realise more about how much cool stuff that…
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Big Data & Analytics
FreeWheel Markets to use Nielsen’s DMP to unify data across linear & digital TV
To help its clients to more effectively plan, buy and measure audiences across all new forms of TV, FreeWheel Markets…
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APB+
Harmonic brings cloud efficiency into broadcast and OTT space
Cloud technology and software-based approach for media processing are Harmonic’s highlights at Inter BEE 2018
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News & Events
Blockchain enables greater transparency in media distribution
Following a successful blockchain proof-of-concept (PoC), PCCW Global points out a list of use cases, including targeted advertising and CDN…
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Management
DVB sets up new group to enable targeted advertising spec
Co-chaired By Vincent Grivet and Angelo Pettazzi, the CM-TA group aims to unlock the full potential of targeted advertising in…
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