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TAG’s wide footprint & IP-based tools a boon to D2C world

TAG Video Systems, a well-known name in real-time software-based deep monitoring of IP linear video workflows, has announced that it has exceeded 100,000 monitoring points deployed globally. 

Kevin Joyce, TAG’s Zer0 Friction Officer, revealed the milestone as he recapped the company’s 2021 achievements, which also include the launch of its Media Control System (MCS), developed to help clients manage, analyse and improve their media workflows.

“TAG has been marking milestones in the industry since 2008 when we introduced the world to the first IP-based, all software monitoring and multiviewer solution, a risky and bold move at the time,” said Joyce. 

“Now nearly 14 years later, the market has fully embraced IP, software-based workflows which nicely positions TAG to help our customers transition to IP workflows, adjust to remote operations, and expand their OTT services as the industry quickly evolves with the unexpected challenges brought on by the continuing pandemic.” 

Joyce credits TAG’s 100% increase in points probed and monitored during 2021 to the company’s capacity to work with all workflows, support emerging protocols as fast as they hit the market, and its ability to enable customers to operate in the cloud. 

“As OTT grew exponentially, and with it a proliferation of delivery formats, TAG was at the forefront, innovating at high speed and developing significant support for cloud,” said Joyce. “This enabled remote production tools required and requested by customers, including JPEG XS, NDI 5, Dolby ATMOS, SRT, AWS Cloud Digital Interface (CDI), and Amazon EC2 M6i instances.” 

Thanks to the explosion in streaming and adoption of cloud technologies, every linear channel may have up to 16 different flavours that need to be monitored. Workflows must be deployed in multiple zones around the globe with multiple bit rates for different resolutions to accommodate different bandwidths. 

“TAG’s ability to anticipate and innovate quickly gave us a wide footprint in all new and emerging sources which allowed streaming services to work reliably and efficiently, a real necessity in today’s direct to consumer world,” Joyce concluded.

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