This, said the companies, will enhance the OTT TV experience for viewers
Entertainment services provider Tangerine Global has enhanced its CITRUS managed solution with new cloud-based capabilities. Based on MediaKind’s MediaFirst software-as-a-service (SaaS) platform, the end-to-end media solution enables small and mid-sized pay-TV operators to rapidly evolve their offerings and deliver “breakthrough immersive over-the-top (OTT) media experiences today”, with the potential to scale further in the future, said MediaKind.
Greg Pasetta, president and CEO of Tangerine Global, said: “Today’s consumers are demanding access to highly personalised, immersive offerings that inspire, offer ease of access and deliver the ultimate experience, both in and out of the home.
“We are excited to extend our long-running partnership with MediaKind and enhance the CITRUS solution with new end-to-end cloud-based capabilities. This highly scalable turnkey solution will offer our customers with new OTT content offerings that provide the best possible experience, at the best possible cost.”
The fully hosted, multi-tenant managed solution combines the strengths of traditional pay-TV service quality and content depth, alongside the personalisation, interactivity and multi-screen viewing capabilities of compelling OTT TV offerings, Tangerine Global added. CITRUS provides pay-TV operators with the agility, innovation and economic benefits of modern cloud technologies and Web services, utilising a flexible, modular infrastructure. In doing so, the solution opens up new opportunities to create, manage and deliver next-generation OTT services across multiple devices while offering more effective content recommendation through MediaFirst’s advanced data analytics.
Mark Russell, CTO of MediaKind, said: “Today’s service providers face a challenge to deliver truly seamless, cost-effective and personalised services that allow them to stand out from the crowd and thrive in a highly competitive TV landscape. Through Tangerine Global’s CITRUS cloud-based solution, we are enabling businesses of all sizes to have flexible, scalable means to increase monetisation potential and drive greater interactivity and multi-screen viewing capabilities for the first time.
“We are helping the media industry to respond to ever-changing consumer expectations and behaviours by evolving their offerings and providing the means to adapt to the next shift in the future of media.”