The Vantage media processing platform allows BT TV to enhance business agility and introduce multi-screen services
BT TV, a subscription IPTV service offered by UK telco BT, has utilised Telestream’s Vantage media processing platform to create a “robust, high-speed multiscreen media processing solution with automated quality assurance” to better serve BT TV customers.
At BT TV’s London-based technical headquarters, Vantage is being used to analyse the technical properties of video-on-demand (VoD )content, extract and create appropriate metadata, which is used to drive Vantage workflow decisions and to transcode VoD content into high-quality multiscreen formats for over-the-top (OTT) delivery. In addition, Telestream Switch player is now BT TV’s player of choice, offering multi-format support, solid file inspection and support for captions and subtitles playback.
Peter Harvey, head of content operations, VoD and digital media, BT Technology, said: “The Vantage Workflow Designer has proven popular with our team as an easy-to-understand, yet powerful and dynamic toolset.
“Vantage has given greater control of our VoD processing, reducing manual effort and helping the team to work more efficiently. It has reduced multiscreen media transcoding times by up to 30%, which was key in selecting Vantage.”
Employing Vantage has allowed BT to launch enhanced features into the BT TV App & Web player, enabling customers to access multiscreen versions of any rented or purchased content with the minimum of delay.
The project supports the BT TV App across iOS and Android devices, as well as Amazon tablets. A later release will incorporate access to large screens, including Apple TV, Chromecast, Amazon Fire TV/Firestick and Samsung Smart TV’s.