The partnership enables its customers to enjoy blockbuster movies anytime, anywhere and offers them a number of data plans. Telkomsel will also be the first cellular company in Indonesia to launch HBO GO services.
Rachel Goh, director of marketing at Telkomsel, said: “HBO GO on MAXstream allows us to feature world-class content such as blockbusters and award-winning series, and increase customer experience.
“There is high demand from our customers for video-on-demand streaming services. The video traffic penetration has increased by 62% from total traffic within our network, and now contributes 60% overall.
“We also realise that there has been a high demand from our customers for HBO GO content. Our collaboration with WarnerMedia is our effort to accommodate customers’ needs as well as provide added value to video streamers in Indonesia.”
As part of the launch, Telkomsel offers three MAXstream HBO GO data plans for prepaid and postpaid customers: MAXstream HBO GO Rp60,000 (US$4.24) includes 5GB MAXstream quota valid for 30 days; MAXstream Gala, starting from Rp69,000 ($4.88), includes access to content from MAXstream, HBO GO, Viu, and Vidio Gold for 30 days; and MAXstream Quota as well as Halo Play starting from Rp110,000 ($7.78) include MAXstream, HBO GO, Viu, and Vidio Premier Gold for 30 days plus Internet package, SMS and phone calls.
To enjoy the content, customers can simply download MAXstream for free on the Play Store and the App Store. Today, MAXstream has been downloaded 20 million times, making MAXstream a one-stop video portal and marketplace that integrates video content from various OTT partners.
Rachel said that the collaboration demonstrates Telkomsel’s commitment as a digital telecom company to always focus on its customers by providing solutions and digital services they desire.