Telstra brings viewers into a different look at the Wimbledon Grand Slam

The NetCam miniature camera solution from Telstra is said to provide global audiences with a panoramic view of the courts, making broadcast viewing of the tennis tournament more immersive

At this month’s Wimbledon 2018 Championships tennis tournament, The All England Lawn Tennis Club (AELTC) is utilising Telstra’s NetCam technology to provide global audiences a different broadcast vision of the tournament.

As the next evolution of Telstra’s Globecam unit, the NetCam is a miniature camera solution that provides live, point-of-view coverage in live sports. During match play, NetCam is deployed on each side of the net to deliver audiences with a panorama of Wimbledon’s Centre and No.1 Courts. In addition to enhancing fans’ viewing experience, the miniature technology also provides players and officials with a live net’s eye view of the on-court decision.

Paul Davies, head of broadcast and production at The All England Lawn Tennis Club, explained: “Wimbledon has a rich tradition of broadcast innovation, and we are delighted to bring these images from NetCam on Centre and No.1 Courts. Never before have our global audiences had the opportunity to get so up close and personal to the action on SW19’s hallowed lawns.”

The NetCam device is the result of several years of research in Telstra’s Globecam facility in Melbourne, Australia, working closely with tennis authorities and the AELTC to ensure viability. The NetCam technology is designed to capture live play during the broadcast production, and features remote camera control for colour and exposure; and digital pan, image and framing adjustment.

Trevor Boal, head of Telstra Broadcast Services, concluded: “After a series of successful debuts in Prague, Singapore, Sydney, Melbourne, Paris and now London, Telstra’s NetCam is a game changer in delivering a more immersive broadcast experience for tennis fans around the world. Broadcasting vision from Telstra’s NetCam is a first for The Championships, Wimbledon, enhancing match coverage like never before.”

Tennis is the latest sports to feature Globecam after a number of sports events around the world including cricket, motor racing and even live sky diving. NetCam will be featured at the Wimbledon 2018 Championships throughout the fortnight.


Related Articles