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Telstra MediaCloud offers APAC broadcasters production options

Telstra MediaCloud Services (TBS) has decided to enhance and expand its cloud-native services to woo the broadcast industry by entering into a sales partnership with UK-based BASE Media Cloud (BASE), a leading provider of cloud services for the digital media industry.

These new services, said TBS, will allow the newly established Telstra MediaCloud to provide a complete end-to-end cloud-native workflow from ingest, cloud storage, file transfer and asset management through to virtual post production and file delivery.

The new services will be initially rolled out to the Australian industry, with plans for expansion to the rest of APAC following soon after, said the companies. TBS is leveraging BASE’s expertise to provide a production proven suite of tailored remote working services.

These include cloud storage, file transfer, transcoding, and cloud-native asset management through to virtual Adobe editing, custom artificial intelligence (AI), and content distribution software-as-a-service (SaaS) services. All of these will be offered as part of the Telstra MediaCloud package to Telstra customers.

Leading cloud-based editing and post services represent the start of what TBS can do in their relationship with BASE, said TBS’ Paul Slowey, General Manager – Media Solutions & Partnerships. 

He added: “Our new ability to deliver complete end-to-end workflows allows us to offer a more fully-featured cloud consultancy service than ever before, and gives us the capacity to cope with digital transformation and cloud-migration projects for broadcasters of any size.”

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