Tencent Cloud has announced that more and more companies are turning to its audio and video solutions for live streaming and related applications. The company has reported that more than 90% of companies in the video industry in China now rely on its platform for live broadcasting.
Some of the virtual events that Tencent Cloud was involved in broadcasting include the 2021 World Rowing Indoor Championships, the United Nations 75th Anniversary, the 127th China Import & Export Fair, as well as Paris Fashion Week.
In South-east Asia, e-commerce platform Shopee ran live broadcasts for its Q&A sessions and e-commerce simultaneously on the Tencent Cloud platform. According to Tencent Cloud, Shopee Live broadcasts — live streams from Shopee merchants — garnered 450 million views during a one-day sale last December.
Another success story is the broadcast of the Melon Music Awards (MMA) 2020, one of the largest music events in South Korea. Tencent Cloud, in collaboration with Hyosung ITX, supported MMA’s first fully-digital version and was able to cope with around 2 million peak concurrent users from around the globe during the event while enabling low delays and high image quality.
Tencent Cloud’s audio and video solutions include live video broadcasting, video-on-demand, as well as Tencent Real-Time Communication (TRTC) for live streaming and multi-person audio/video calls. The company also offers a user-generated short video software development kit to enable creative short videos for social media, short video news, and gaming, among other use cases.
Poshu Yeung, Senior Vice President of Tencent Cloud International, said: “Organisations and corporates constantly face challenges such as technological barriers, network traffic bust, global availability zone coverage, customisation and maintenance cost in their livestreaming and broadcasts, which have now become an essential part of their business.
“With our range of industry’s leading live audio and video solutions, Tencent Cloud is committed to being their trusted partner through our experience, expertise and innovative solutions, and will continue to deliver for them high-performance, stable and reliable live broadcasting services.”