The Switch was responsible for transmitting more than 200 hours of content worldwide over the Royal Wedding weekend
At the recent Royal Wedding of Prince Harry and Meghan Markle on May 19, approximately two billion global viewers, including 29 million viewers in the US, tuned in to watch as the couple tied the knot at the Windsor Castle, according to Nielsen’s ratings.
Playing an integral part in aiding global news and entertainment coverage of this event was The Switch, which transmitted more than 200 hours of content over the course of the weekend.
In partnership with ITN Productions, a fully manned stand-up position at Windsor Castle was accessible to users of The Switch. From Windsor Castle, media outlets were able to transmit live and replay feeds to The Switch’s London facilities, which were delivered to multiple distribution outlets across the UK, as well as internationally to the US, Canada, New Zealand and Australia for both linear distribution and over-the-top (OTT) platforms.
Besides providing feeds to international news organisations throughout the event, The Switch’s London studios were also utilised for live shots supporting the event.
Tami Hoffman, head of news at ITN Productions, said: “Utilising The Switch to aid in the distribution of our news coverage allowed us to simplify one piece of a complex event. As one of the three host broadcasters, we appreciate the quality and ease of delivering news coverage to The Switch on a day of record output.”