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Tightrope weaves live community VoD and OTT content onto apps

Tightrope Media Systems has expanded its Screenweave mobile and over-the-top (OTT) apps to bring community media organisations’ live channels and on-demand programmes to a wider range of viewing platforms. 

In addition to the already existing Roku and Apple TV support, a new Screenweave app brings content from Tightrope’s Cablecast Community Media platform to Amazon Fire TV devices. Furthermore, Screenweave apps for Android TV devices as well as Android and iOS smartphones and tablets will be rolled out in the coming months. 

Screenweave apps work with Cablecast broadcast automation servers and the Cablecast Reflect cloud-based streaming service to make public access, education and government (PEG) channels available through OTT media players and mobile devices in HD quality. Viewers can now browse categorised collections of video-on-demand (VoD) clips, search the station’s VoD library for topics of interest, and switch between the station’s live feeds. 

Content can be accessed through the Screenweave app, which provides a central directory of all Screenweave-powered community media channels and automatically recommends the station located closest to the viewer when the app is first used. Viewers’ preferred stations are recorded for subsequent app sessions, automatically directing them to the station’s branded portal. Stations can also upgrade to their app for better brand awareness for their audiences to search the station on the platform’s app library.  

Steve Israelsky, President at Cablecast Community Media, said: “OTT platforms have become crucial conduits for making content accessible to potential viewers who don’t have cable subscriptions.

“Meanwhile, although our responsive online templates already let stations offer content to mobile viewers through their websites, users often prefer an app-based approach for everything from media consumption to online shopping. 

“With the expansion of our Screenweave app family, our customers can effortlessly make their content available in intuitive apps on all of the most popular OTT and mobile platforms.”

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