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TikTok partners with iflix to grow short-form video consumption in South-east Asia

TikTok, a short-form video sharing platform owned by Bytedance, is collaborating with iflix, a VoD entertainment service, to popularise the consumption of short-form videos of various categories including travel, comedy, pets, sports, and lifestyle in 13 countries across Asia. 

TikTok intends to increase awareness and exposure of its app’s offerings through its top video compilations featured on iflix as a start, with a variety of different programmes lined up for the rest of the year.

With the new collaboration, TikTok’s widest collection of viral and short videos will be made available to iflix users on a dedicated “TikTok Channel” – offering users more diverse content in the pipeline.

“With short-form content rising in demand, today’s partnership with iflix couldn’t have come at a more opportune time as we look forward to serving millions of users with

content that they desire and enjoy. This increasing trend is a precursor for consumer consumption habits all over the world, and more and more companies are beginning to leverage this as part of their content strategy,” said Cheah Sheau Mei, user and content operations manager, TikTok Malaysia.

Mark Francis, iflix’s chief content officer, added: “There’s no denying the popularity TikTok has on the user-generated content space, for both creators and consumers, especially amongst the coveted millennial and Gen-Z demo. With the addition of their curated short-form video collections in our Snacks library, iflix affirms its commitment to delivering even more on-trend formats for the benefit of our users.”

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