Jason Ho, the newly appointed vice-president of sales, Asia, TVT, explains to APB why TVT can play a role in the continued transformation of Asia’s broadcast industry.
What do you think are some of the key requirements of broadcasters in Asia today, and what opportunities can you see for TVT in the region?
Jason Ho: Broadcasters of all types need to be sure that they are primed to deal with the fast pace of change, including the continuing rise of over-the-top (OTT) and on-demand, the growing internationalisation of TV across the region — and indeed across the globe.
As broadcasters expand their offerings to include more content for other regions and move into new markets, it is critical that they get their approach right at a number of levels. Aside from the obvious technical obstacles broadcasters face when taking their content with new markets, there are a variety of cultural barriers and compliance challenges to surmount — and this is particularly true within APAC.
Preparing a broad range of foreign content for linear broadcast, OTT, catch-up TV and video-on-demand (VoD) requires a blend of cutting-edge technical processes and highly-skilled people with expertise that spans regulatory compliance, format versioning, craft editing and a host of other content management skills.
Operators starting this journey need feet on the ground with longstanding experience to prepare content that meets local market expectations in terms of quality, tone, translation, presentation and reflection of native values — and that is where TVT comes in. We play a key role in providing expertise for global TV brands navigating the local regulatory environment and cultural nuances.
Across APAC, TVT has solidified its position as a leading content services provider for major international players moving into new markets, with a strong presence from Australia to Indonesia to South Korea to Malaysia to Singapore to Japan and beyond, and we hope to continue this momentum across the region.
Delivering IP cloud technologies is one of TVT’s key offerings. In your opinion, how is IP and cloud continuing to reshape broadcast infrastructures, particularly in Asia-Pacific?
Ho: The broadcast industry is rapidly embracing IP and adopting a more software-centric approach, and the journey towards virtualisation is no longer a case of if, but rather when. However, given the fragmented nature of Asia’s broadcast technology landscape, the adoption rate of IP technology differs vastly across the region.
Certainly, network infrastructure capacity and associated costs will make large deployment initially a challenge to roll out, but as this cost reduces you will see broadcasters move away from traditional baseband infrastructures. This has started to happen with early adopters, but is not widespread yet, mainly due to the evolution of standards and interoperability issues.
Nonetheless, broadcasters across APAC need to plan for the transition to IP-based systems after a careful consideration and analysis of how IP can best address their current and future needs.