Usage of AV1 set to triple
According to the latest Video Developer Report released by Bitmovin, a digital video technology developer, service providers are struggling to keep pace with consumer expectations for low-latency and multi-device playback.
The research was conducted among 542 working professionals, including broadcasters, streaming providers, publishers and social media companies, in 108 countries.
Over half of the video developers faced significant issues with latency and rendering playback on all devices. Despite the difficulties, more than half of all respondents also said they expect to achieve live streaming latency of fewer than five seconds.
Almost a third had the less achievable goal, in the short term, of hitting under one second, while the remainder plan to start using low-latency live streaming before the end of 2020.
Achieving low latency requires updates across encoders, content delivery networks (CDNs) and players, and one in four video professionals is expected to leverage artificial intelligence (AI) as part of video workflow solutions before the end of 2019, with almost one in three planning to achieve AI optimisation in 2020.
These technologies hold the key to future delivery of high-quality personalised video while enhancing workflows, accelerating time to market and reducing costs.
Furthermore, planned usage of AV1 is set to triple and compete with H.265/HEVC as major device manufacturers, browser vendors and content distributors including Cisco, Mozilla, and YouTube increase roll-outs.
“The findings show a shift towards new breed technologies such as AV1 and AI.
“We’re also seeing the industry continue to face huge issues with latency and ensuring playback on all devices,” concluded Stefan Lederer, CEO at Bitmovin.
Bitmovin will be displaying its Native Player SDKs, a solution that allows videos to be played anywhere at IBC2019 … visit stand E12 in Hall 14 to find out more.