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Velocix to demonstrate dynamic CDN switching at IBC 2022

Video streaming and ad tech supplier Velocix is highlighting its latest software-as-a-service (SaaS) content delivery applications at IBC 2022, including a new CDN Broker product that dynamically routes video streams over public and private content delivery networks (CDNs) based on configurable business rules.

Designed for multi-CDN applications, CDN Broker combines flexible rules-driven traffic routing and decisioning with in-stream CDN switching to optimise content delivery. With CDN Broker, video service providers can automatically direct traffic to the best fit CDN to minimise costs, manage to quality standards, and lower energy consumption.

Rules can be applied based on a variety of content, service, and financial attributes to align streams with specific CDN delivery paths.

Jon Anderson, CDN Product Manager at Velocix, said, “Rising interest in hybrid content delivery models has created a need for an open multi-CDN switching platform that can dynamically route, modify, and monitor stream traffic delivered across public and private networks.

“CDN Broker provides video service providers with a powerful control plane that enables them to safeguard stream quality, reduce delivery expenses, improve flexibility, and maximise business returns.”

Other highlights at booth 5.C64 include the Velocix Recording Manager, which provides streamlined recording orchestration workflows for cloud digital video recorder (DVR); Velocix Analytics, which delivers actionable intelligence about the video streaming platform and the viewing audience; and Velocix Open Caching solution, which enables ISPs to monetise their last-mile network by carrying over-the-top (OTT) video traffic. 

Find out more at IBC 2022, which is taking place from 9-12 September at the RAI exhibition and conference centre in Amsterdam.

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