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Verizon Media reveals the future of immersive experiences

Verizon Media, a division of Verizon, live streamed the Verizon Media APAC Growth Summit via Yahoo TV across Asia. This event brought international speakers closer to Asia through virtual, immersive technology.

To showcase Verizon Media’s forward thinking and the incredible possibilities that 5G brings, it hosted two pioneering events: the Yahoo25 Hong Kong Passion Moment in 5G and the Yahoo Asia Buzz Awards 2020 Presentation Ceremony in extended reality. 

Both setting new benchmarks in the city, these immersive experiences were testament to not only Verizon Media’s efforts in bringing the forefront of technologies to the hands of our users in an engaging and meaningful manner, but also its quick adaptability to the great online migration as a result of COVID-19.

In commemoration of Yahoo’s 25th anniversary, the Yahoo25 Hong Kong Passion Moments in 5G invited prominent leaders in marketing plus media personnel in a virtual meet-and-greet against sentimental backdrops that pull Hong Kongers’ heartstrings.

The Yahoo Asia Buzz Awards 2020, meanwhile, shifted from offline to online, and featured movers and shakers of the entertainment industry in xR realms thanks to an amalgamation of physical and virtual stages, LED screens and a top-tier camera tracking system.

Mark Melling, Head of RYOT Studio, 5G Lead EMEA, Verizon Media, said, “The digital world has the power to surpass all sorts of boundaries — areas where literally closing physical doors can open up new virtual opportunities. Above all, our desire to adapt launched us five to seven years into the digital future.  This shift in digital content consumption is happening at the same time the 5G connectivity is being made available in more and more countries across the world. The 5G is an Innovation platform that makes other innovations possible.

“At the onset of the pandemic-induced lockdown, events like fashion shows were in crisis mode, facing new challenges as well as a host of new consumer behaviour that will likely stay long after the lockdown is over. So we’ve created a proof of concept, a new era of virtual fashion show, with the London College of Fashion. 

“We launched the exhibition as a live event for Press and VIPs and brands in VR. As a result, 150 VIPs attended in VR from the comfort of their homes or offices, and an additional 1.8 million live streamed the event in real time or shortly thereafter. It’s proven that VR technology empowered the future of content and created a buzz in scale.”


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