Veset, the developer of Veset Nimbus, the software-as-a-service (SaaS) platform for broadcasters, media content owners and service providers, has announced the release of Veset AdWise, a new ad-insertion platform.
Veset AdWise is the new in-video advertising solution for live and premium feeds, allowing contextual and relevant advertising to be placed alongside the live feed without directing the viewer away from the main live content. The innovative solution to traditional ad challenges, uses ad-insertion technology built on AWS for dynamic ad integration for a personalised viewing experience where live advertising does not hide the live feed.
Gatis Gailis, CEO of Veset, said, “The industry is changing with unprecedented effect, and as a result, we are seeing extreme changes in consumer habits and data. With ad-technology like Veset AdWise, broadcasters and advertisers in the industry can look towards a direct-to-consumer focused future that benefits all evolving elements from linear TV, advertising-based video-on-demand (AVoD) and free ad-supported streaming TV (FAST) channels amongst others.
“The industry might be changing, but ad-tech is catching up really fast.”
Veset AdWise is easy to use and can be deployed for live sports broadcasting, news and live events, entertainment and TV shows, targeted local advertising, educational and informative content, as well as customised ad campaigns.