Leading content protection and delivery solutions provider, Viaccess-Orca, showcased its latest array of products and services at the highly anticipated BroadcastAsia Show 2023 in Singapore. Pierre Alexandre Bidard, the Executive Vice President of Products and Services at Viaccess-Orca, shared valuable insights during an exclusive video interview with Asia-Pacific Broadcasting+.
A prominent focus of Viaccess-Orca’s presentation revolved around the surging trend of targeted advertising within the Asia Pacific region. Bidard mentioned the successful launch and ongoing deployment of their solution, highlighting the positive reception and imminent news of notable achievements in the field.
“Our objective is to simplify the advertising process by offering a user-friendly approach,” explained Bidard. Recognizing the intricate nature of the advertising landscape, Viaccess-Orca aims to streamline the integration of their advertising solutions into clients’ platforms. To enhance market segmentation, the company has harnessed the power of artificial intelligence (AI), enabling customized ads to be displayed based on specific household demographics and preferences.
Bidard emphasized the ease and efficiency of their AI-driven solution as a key selling point. Leveraging cutting-edge cloud technology, Viaccess-Orca ensures swift deployment and seamless operation while prioritizing robust security measures.
Addressing a growing concern within the industry, Viaccess-Orca also introduced a novel solution to combat content piracy. Bidard shed light on the alarming phenomenon of “CDN niching,” whereby pirates exploit operators’ infrastructure to establish their own illicit services. This not only poses significant financial challenges for legitimate businesses but also tarnishes the brand reputation of content providers. Viaccess-Orca’s comprehensive anti-piracy solution aims to safeguard operators’ interests and mitigate the impact of such malicious activities.
Bidard emphasized the gravity of the issue, stating, “The feedback we’ve received from industry leaders underscores the urgent need to combat piracy. Pirates exploit operators’ bandwidth and manipulate ad content, compromising legitimate services while operating their illicit ventures under the radar.” Notably, several tier-1 operators have expressed keen interest in Viaccess-Orca’s solution, recognizing the pressing need to address this pervasive issue.
Viaccess-Orca’s participation at the BroadcastAsia Show 2023 signifies the company’s unwavering commitment to innovation and its proactive approach to tackling industry challenges. Their targeted advertising solution, with its user-friendly design and AI integration, promises to revolutionize personalized content delivery for viewers. Additionally, their robust anti-piracy measures provide operators with the means to protect their infrastructure and preserve their business interests.
In an ever-evolving landscape where personalized content is in high demand, and content piracy remains a pressing concern, Viaccess-Orca stands at the forefront of pioneering solutions to address these complex industry dynamics. Through their active engagement at influential industry events like the BroadcastAsia Show, Viaccess-Orca positions itself as a key driver of innovation, propelling the growth and sustainability of the broadcasting sector.