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ViacomCBS extends Astro collaboration with Comedy Channel launch

Not only known for her rich culture, Malaysia is also hungry for comedies. ViacomCBS Networks International, a unit of ViacomCBS Inc, announced an extended alliance with Astro, Malaysia’s leading multi-platform content and consumer company, with the launch of a Comedy Channel linear channel, on January 1 this year.

As more consumers watch content on-the-go,  the channel is available on-demand through Astro’s streaming mobile app service – Astro GO.

Comedy Central will be the first in Asia to line up a stable of exclusive, tailor-made local and international comedy round-the-clock such as Lip Sync Battle and The Daily Show with Trevor Noah. The network aims to be the ultimate destination for all kinds of humour – from award-winning late-night, scripted and animated series to stand-up specials, short-form and punchy sketch digital content.

Paras Sharma, senior vice-president and general manager for Southeast Asia at ViacomCBS Networks International, said: “We are delighted to expand our partnership with Astro to bring Comedy Central to even more viewers and fans in Malaysia, reaching Astro customers across different screens.

“Malaysia has a vibrant comedy scene and a strong appetite for content, so we look forward to thoroughly engaging fans with a wide range of comedy genres that the brand is known for.”The launch of the Comedy Central linear channel further expands Viacom’s suite of channels available on Astro, which also includes MTV on Channel 713 and Nickelodeon on Channel 612.

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