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VidCon an accelerator for developing content creators in Asia

VidCon Asia Summit, an event created by veteran YouTube executives and subsidiary of Viacom, has assembled senior executives from YouTube, Facebook, Instagram, Pinterest, Twitter, Twitch, Snapchat, TikTok, Weibo and Tencent to share their experiences on interactive digital story creation. The summit will be staged in conjunction with Singapore Media Festival, an event held by IMDA (Infocomm Media Development Authority).

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This year the summit will debut its signature Industry Track programme, which offers a variety of keynotes from global industry leaders, coupled with hands-on workshops focused on growing an audience and revenue in the fast-paced Asian online video marketplace.

Andrew Phua, director of Exhibitions and Conferences, Singapore Tourism Board, said: “VidCon Asia will add to the vibrancy of our events calendar and position Singapore as the hub for the development of online video and digital content.

“Set to be a flagship event for the community of online content creators, it will provide networking avenues for creators and delegates, promote capability development opportunities, and build industry thought-leadership for the region.”

VidCon Asia Summit will also include panel discussions on working with online video platforms, brand case studies and learnings, algorithm insights and test results from Facebook, Instagram, YouTube and Snapchat experiments, along with a deep-dive on social video trends across Asia.

“As we celebrate VidCon’s 10th anniversary, we are excited to continue expanding our global footprint and introduce our VidCon format to the Asian market,” said Jim Louderback, general manager of VidCon.

The long-term ambition is to expand the VidCon Asia Summit and bring VidCon’s signature three-track programme to the market, expanding beyond the Industry Track with the addition of the Community Track and the Creator Track.

The Community Track is a hugely popular festival connecting fans with their favourite online video creators and fellow fans across meet and greets, parties, concerts and panel discussions; the Creator Track is a showcase for creators and experts to educate their peers and the industry about online video, how to break into the industry and build an online brand, and strategies to meet and collaborate with fellow creators.

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