Ericsson’s Ken Yap: Advancements in big data and artificial intelligence will drive further enhancements to the TV Everywhere experience, resulting in the need to reshape future business models.
By 2022, Asia-Pacific is expected to record the largest global share of mobile data traffic, which is expected to exceed 30 ExaBytes (EB). This, according to Ericsson’s Mobility Report June 2017, is due largely to the rapid growth in mobile broadband subscriptions from China — which alone is set to add 495 million mobile broadband subscriptions between the end of 2016 and 2022.
Dominating across all application categories is mobile video traffic, which is forecasted to grow by around 50% annually through to 2022, to account for nearly 75% of all mobile data traffic, the report revealed.
To enable users to access high-quality video outside of homes and on-the-move, 5G is one technology that has the potential to enhance connectivity for the streaming of videos with ultra-low latency, said Ken Yap, head of media sales, Asia-Pacific, media solutions, Ericsson.
He told APB: “5G is capable of delivering new immersive media experiences such as augmented and virtual reality (AR/VR), and 4K/Ultra HD (UHD) mobile video. It also offers media operators the benefits of advanced service levels such as security and network slicing.
“Additionally, adaptive bitrate (ABR) technology can enable service providers to optimise content delivery, and choose different representations at varying bitrates, depending on individual network capacity. To exploit the technology effectively, service providers need a unified, micro-service-based and software-defined video preparation platform with a dynamic origin that can optimise bandwidth by dynamically switching from unicast to multicast delivery.”
Particularly in a TV Everywhere ecosystem, where the user experience has to be captivating, he urged broadcasters to have the technology infrastructure — comprising software-defined, cloud orchestrated operation models and analytics-driven technologies — in place in order to “scale effectively with the maximum economic benefits” while driving a new era of “connected and intelligent” consumer experiences.
“TV Everywhere has evolved into a much more enriched, personalised TV experience while maintaining the social element of TV, both physically and virtually, through social media. Advancements in big data and artificial intelligence (AI) will no doubt drive further enhancements to the TV Everywhere experience, which could, once again, reshape future business models,” Yap concluded.