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Videocraft buys Digistor, Adimex to become a resource powerhouse

In one of the most significant acquisitions within the production and post-production audio-visual and broadcast industries in recent times, Videocraft has acquired Digistor and Adimex.

Videocraft was established in 1972 with the emergence of video. There are three elements to its business — equipment sales, rentals, and a technical services/ engineering team that configures, installs and supports sales and rental systems, and runs the OB (outside broadcasting) and live production systems. The company also  equips several reality TV shows and it has a number of truck-based and flyaway production systems.

Digistor provides solutions for the creation, management, storage and distribution of digital assets. From post-facilities to broadcast operations, from single studios to collaborative, networked environments operating across a room or across the world, Digistor empowers its customers through smarter technology and service solutions.

James Taylor, Director, Videocraft, explained, “I have always had respect and admiration for the way Digistor goes about its business. The reasons for Videocraft’s acquisition of Digistor and Adimex are numerous. With the combined resources and great synergies our businesses enjoy and will continue to enjoy, including significant opportunities for scale, there will be excellent added value for the clients of all companies. 

“We will also offer greater solutions and better workflows as a much stronger and combined industry player with a solid point of difference.

“We will work together on every possible opportunity that enables us to complement each other’s offering in the production and media lifecycle where clearly Videocraft is strong in acquisition, we have a crossover in editing solutions and Digistor is strong in media management and distribution. 

“From today, together, we present and offer solutions as a single supplier with formidable and incredibly experienced in-house engineering and support resources.”

Videocraft’s acquisition of Digistor means the newly-combined powerhouse will also have better regional coverage and be able compete for bigger deals where more technical resources are required. “The independent online presence of Videocraft, Digistor and Adimex will continue to play an important part of all three businesses moving forward,” said Digistor’s Managing Director Andrew Mooney, who will stay with the merged company. 

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