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Viu extending MediaCorp’s ‘Made in Singapore’ content viewership

With more than 41 million active users monthly, Viu, a popular pan-regional OTT video platform, has partnered with MediaCorp, Singapore’s largest content provider, to offer Viu’s subscribers access to drama and lifestyle programmes from the ‘little red dot’ island republic.

Doreen Neo, chief content officer, MediaCorp, said: “Partnering with Viu will extend the reach and recognition of our content to a wider regional audience, and attests to the universal appeal and storytelling strength of MediaCorp productions.

“We are excited to introduce our proudly ‘Made in Singapore’ content to new audiences across Asia.”

As the national media service, MediaCorp has more than 600 hours of curated content and it will be available to Viu-ers throughout Indonesia, Hong Kong, Malaysia, the Philippines, Singapore and Thailand.

The selection of scripted and factual titles includes recent Chinese rom-com mega hits like My One In A Million (2019), social issue-focused dystopian drama A World of Difference (2019), romantic family-friendly titles Happy Prince (2020) and Heart to Heart (2018), psycho-dramas Doppelganger (2018) and The Driver (2020), seasons #3 and #4 of the popular police procedural series C.L.I.F. (2014 – 2016) as well as the All Around You (2020), a youth-centric drama featuring fresh-faced finalists of MediaCorp’s Star Search 2019.

With a diverse culture, Singapore’s transmedia hub will also offer English programmes such asAsia Contents Awards 2019, Best Asian Drama winner Faculty (2017), seasons #1 and #2 of tech-driven thriller Zero Calling (2014 – 2015), and Food Heroes (2016), its CNA’s showcase of Singaporean gastronomic gurus.

Content will include English, Bahasa Melayu, traditional Chinese and Thai subtitles on an as-available basis.

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