WarnerMedia’s new regional hub a launch pad for HBO Max in Asia

WarnerMedia has opened a new regional hub for Asia, marking the full integration of its business in the region that includes Warner Bros., HBO and Turner brands. Located in Singapore, the new hub will also house the new streaming platform HBO Max, which is expected to be launched in the Asian markets soon.

Clement Schwebig, Managing Director of WarnerMedia for India, South-east Asia and Korea, commented, “More than just a new workspace, it [the new flagship office] brings together the most incredible parts of our diverse business – from Harry Potter’s Wizarding World to Looney Tunes, Game of Thrones and Wonder Woman – under one roof for the first time.

“Here is Singapore, we have long supported a sizable ecosystem for the entertainment, broadcast, production and licensing industries.

“From our Singapore hub, we will continue with our ambitious plans for the region.”

The company plans to substantially expand the roles of the Singapore office in the coming years, including in the technology field as the company further enhances its direct-to-consumer streaming business led by Amit Malhotra, Managing Director for HBO Max in South-east Asia, India and Korea.

“As we get ready to launch HBO Max in the Asian markets, we’ll build on WarnerMedia’s legacy of incredible stories and introduce a brand-new streaming experience for our fans in the region,” Malhotra said. “Our new office space in Singapore as a regional HQ will be the perfect backdrop for the innovative work to be done in the lead up to our launch.”

The Singapore office occupies 40,000 sq ft across two floors at Solaris in Fusionopolis, the city state’s media and tech business park; and it was officially opened on 24 Sep 2021 by Singapore’s Minister for Communications and Information (MCI), Josephine Teo.

Joining Teo was Lew Chuen Hong, Chief Executive of the Infocomm Media Development Authority of Singapore (IMDA), who said, “There is tremendous potential in the region, and the new hub signals the central role that Singapore plays in WarnerMedia’s expansion plans.

“Opportunities will be created for our media talents and the broader ecosystem, both in Singapore and in Asia.”