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What’s beyond SMPTE’s ‘Yellow Brick Road’?

2019 NAB Show’s Future of Cinema Conference (FoCC) is titled 'Now, Next, and Beyond the Yellow Brick Road'

The Society of Motion Picture & Television Engineers (SMPTE) has set the title and theme for its Future of Cinema Conference (FoCC) as ‘Now, Next, and Beyond the Yellow Brick Road’. Featuring presentations from professionals in the media and entertainment industry, the conference will take place at the Las Vegas Convention Center, USA, on April 6 and 7 in conjunction with the 2019 NAB Show.

One notable speaker at the FoCC 2019 will be Julina Tatlock, CEO of 30 Ninjas, an immersive-entertainment company. In her work as an interactive story creator, a digital strategist, a game designer, and a writer and producer, Tatlock has been using technology and platforms to transform content creation and consumption.

Her keynote presentation at the SMPTE 2018 Annual Technical Conference and Exhibition will focus on how creatives are working with next-gen technologies to redefine the very nature of media and entertainment.

Sara Kudrle, education vice-president for SMPTE and also product marketing manager at Imagine Communications, said: “Each year, the FoCC maps the path towards the technology horizon, and we’re thrilled to have Julina Tatlock bringing her knowledge and experience to the creation of this year’s programme.”

Tatlock will also volunteer her services as chair of the FoCC programme committee.

Kudrle added: “The conference will include the technical depth from SMPTE and a broad, global perspective incorporating diverse planes of thought.

“We’re looking forward to exciting, thought-provoking sessions with the experts who are changing the very foundation of media and entertainment industry.”

Topics at this year’s FoCC will focus on state-of-the-art technologies and allied sciences; emerging technologies; and the future shape of cinema.

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