What’s real, what’s practical at Imagine?

While Japan is ready to broadcast the 2020 Summer Olympics in 8K, many countries are making do with HD+HDR or 4K, including Asian broadcasters visiting 2019 NAB Show looking for practical and cost-effective hybrid solutions to go fully digital. Imagine Communications’ willingness to share real-world deployment stories, especially how to seamlessly bridge SDI and IP networks, will attract much attention.

Imagine Communications has decided to focus on helping media companies to plan their transition to an IP-connected, software-defined future at their own pace. It will be showcasing technology in three key customer-focused areas — playout, live production, and advertising technology.

Tom Cotney, CEO of Imagine Communications, said: “Our NAB presence has been planned to share lessons from real-world deployment stories, showcase the potential of technologies on the horizon, and help our customers accelerate the benefits of our innovation and expertise at a pace that’s right for them.”

Of particular interest to trade visitors from Asia this year will be its SNP (Selenio Network Processor), a critical element in IP and hybrid video and audio environments as it can bridge SDI and IP networks, providing sophisticated video processing in a space- and power-saving of just 1RU.

Designed with four independent, FPGA-powered processor blocks, the SNP offers broadcasters true flexibility in adapting to various production workflow requirements in 3G, UHD, HDR and beyond.

Leading the industry in the delivery of UHD over a single stream of ST 2110-20, the SNP also delivers 12G-SDI for UHD over a single link, a hugely practical element in a transitional architecture.

With growing interest to add HDR to production workflows, the SNP will prove a boon to broadcasters as it can process multiple formats, including S-Log3, HLG and PQ — thereby enhancing viewer experience.

Imagine has long delivered mission-critical playout systems, including its robust ADC automation. And media companies wanting to increase revenue and decrease costs across multi-channel, multi-platform and multi-market operations can also explore its portfolio of integrated advertising inventory management, data analytics and targeted delivery solutions.

When visiting Imagine at boothSL1516, look at its xG GamePlan, a cloud-based ultra-scalable inventory optimiser that can streamline campaign planning and post-campaign analysis, without having to replace your entire back-office traffic and sales systems.



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