WHATS’ON one source of truth: agility, efficiency & profitability

Revealing how to close the loop between strategy, planning and execution, Mediagenix will showcase at booth 5G2-04 at BroadcastAsia 2022 on June 1-3, how its Media Business Management Platform WHATS’ON puts media companies in the driving seat of a lean content supply chain geared at business agility and multiplatform operational efficiency.

Many leading media networks are using the WHATS’ON platform to streamline their multi-platform content planning and delivery. Mediagenix will lay particular focus on the benefits that WHATS’ON brings to media networks.

“This is how they optimise their operational efficiency, cross-functional collaboration, audience engagement, and content monetisation,” says Mediagenix Managing Director APAC, Johan Vanmarcke. “We can show how you can rise to the challenges of the new multi-platform era with operational efficiency, business agility and profitability.”

Cases in point are new web apps, such as WHATS’ON Strategic Planning, WHATS’ON VOD Curation, WHATS’ON Content Cockpit, and WHATS’ON Marketplace, all will be demonstrated at the Mediagenix booth at BroadcastAsia next week.

Mediagenix advocates that the whole content supply chain should be built on three power principles – a single source of truth, touchless operations, and actionable intelligence. In WHATS’ON, each of these principles underpins software-driven workflows around content, rights, and planning. 

“These workflows are lean in terms of efficiency and flexibility,” says Vanmarcke. “They meet with high user acceptance as they eliminate repetitive, time-consuming and error-prone processes, reduce waiting times and processing complexity, and enable management by exception.

“All departments work in sync as real-time data is put at the centre of the ecosystem, driving operations and decisions as one source of truth.”

With WHAT’S ON’s open, modular and highly configurable platform, media companies can rely on the broadest range of strategic and operational functionalities to drive monetisation – such as audience-centric planning, reaching new audiences on new platforms, maximising asset exploitation, capturing shifting advertising budgets, expanding into new business models – and, at the same time, do more with less.