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White Ops gets MRC recognition

White Ops, which offers protection against bot attacks and fraud, said that it has become the first company to be granted Media Rating Council (MRC) accreditation for end-to-end coverage against sophisticated invalid traffic (SIVT) for desktop, mobile web, mobile in-app and connected TV (CTV). This includes the first-ever accreditation for pre-bid detection and mitigation of SIVT of its Advertising Integrity product across all platforms, including CTV. White Ops has also been granted continued accreditation for post-bid detection within its Advertising Integrity offering.

With White Ops Advertising Integrity, platforms can verify the validity of advertising efforts across all channels. White Ops currently verifies more than 10 trillion digital interactions per week, working directly with the largest internet platforms, demand side platforms (DSPs) and exchanges. In most cases, White Ops delivers responses to partners in 10 milliseconds or less before a bid is made.

“Sophisticated invalid traffic can represent a significant drain on the digital advertising industry, both economically and also because of the erosion of advertiser confidence it can cause,” said George W. Ivie, Executive Director and CEO of the MRC.

“White Ops’ achievement in becoming the first company to receive MRC accreditation for SIVT solutions that encompass both the pre- and post-bid processes, across desktop, mobile web, in-app, and OTT platforms, clearly speaks to its continued position at the forefront of this vital industry space.”

“Winning the fight against fraud requires a collective effort through partnerships across the entire ecosystem,” said Tamer Hassan, Co-founder and CEO of White Ops.

“To be recognised by the MRC with this additional accreditation to our entire Advertising Integrity product demonstrates to the industry that we are delivering on our mission to disrupt the economics of cybercrime.”

“White Ops has been a valuable fraud prevention partner for FreeWheel as we have navigated through industry trends accelerated by the pandemic,” added Carl Kalapesi, COO, FreeWheel, a company that unifies linear and digital TV. 
“Their pre-bid capabilities in the connected TV space provide the inventory quality assurances we need, and deepens the trust our clients demand.”

In April last year, White Ops announced that it had uncovered the largest-ever connected TV fraud operation, named ICEBUCKET. At its height, the operation used bots to impersonate more than 2 million people and affected more than 300 publishers across 30 countries.


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