OTT

Will Apple TV+ be the apple of your eye?

While VoD providers jostle against each other, Christmas is coming early for Apple fanatics. According to a report from Bloomberg, Apple Inc is rolling out Apple TV+ subscription plans by November, as part of its company’s service revenue target of reaching US$50 billion by 2020.

The maker of iPhones and other mobile devices is making a bold move as it enters into an overcrowded video streaming arena — pioneered by Netflix Inc, HBO and Walt Disney Co, the family-friendly network that will also be launching Disney+ set for November 12.

With more entering the SVoD market, PricewaterhouseCoopers (PwC) is forecasting that by 2023 the OTT video market will double in size to $72.8 billion.

Thus, Apple Inc is employing a different release strategy from the rest of its  competitors. To target the cord-cutters, the company has plans to release three initial episodes of some programmes free to entice would-be subscribers, followed by weekly instalments, according to the Bloomberg report.

Although the price of the Apple TV+ subscription has yet to be finalised, it is predicted to be in line with the pricing of Apple Music and Apple News+.

The service will also be launched in more than 150 countries, focusing on Apple products users, even while its TV service app is compatible with third-party devices such as Roku and Samsung TV.

With $6 billion being set aside for original productions and marketing efforts for Apple TV+, the company hopes to amass 100 million subscribers by 2025.

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