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Will Future Group’s Pixotape change virtual production landscape forever?

The convergence of the virtual and digital worlds brings forth artistic and commercial opportunities; and with the rise of mixed reality and interactive media productions, audiences can now be enthralled in more ways than one

With the aim to help producers make experiential content available across all media and platforms, The Future Group, a technology and creative services company based in Oslo, Norway, has launched Pixotape, a software suite which the company described “will change the virtual production landscape forever”. 

The Future Group’s Pixotape is designed to integrate 3D, virtual reality (VR), augmented reality (AR) and data technology into production of content, be it HD, 4K/Ultra HD (UHD) or beyond prevailing broadcast standards.

The software is integrated into an Unreal Engine that allows users to create real-time graphics. For instance, users can create virtual sets and AR experiences with graphics to produce a visual experience that engages and entertains audiences.

The data-driven Pixotape can be deployed in a single- or multi-camera production set-up, with tools synchronised and dynamically linked. 

Halvor Vislie, CEO of The Future Group, said: “This is what happens when you capture the best experience in the industry, expose it to the harsh environment of live TV productions, package it, and then virtualise it into an incredibly comprehensive software suite. 

“It’s a transformative development for the industry — all the power, quality and stability demanded by broadcasters, without the need for expensive, proprietary hardware.” 

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