Workflow optimisation will be the order of the day — workflow orchestration, automation and training will be areas of consideration.

Will workflow optimisation be order of the year?

Instead of sweeping changes, a year of consolidation may await the broadcast industry

The broadcast media ecosystem will not see wholesale changes in 2018, predicted Dr Ahmad Zaki Mohd Salleh, group GM, engineering, Media Prima.

He told APB: “Activities in 2018 will mainly centre on cost optimisation and re-strategising of business. However, this may not necessarily result in massive budget cuts. Traditional broadcasters will have to re-think their business philosophies and re-look at internal workflows.

“Workflow optimisation will be the order of the day — workflow orchestration, automation and training will be areas of consideration.”
To be more cost-effective, broadcasters will migrate from Capex to Opex models, and seek to improve productivity through outsourcing. Retraining will also be a priority, because staff redeployment and re-skilling will go hand-in-hand with automation and workflow optimisation, Dr Zaki added.

As for technologies, he expects more broadcasters to adopt cloud storage and virtualisation; more ambiguous, however, is IP. “IP will remain a contentious topic, and shall still be the talk of the town. However, for Media Prima, it will remain in the back-burner due to its implementation costs.

“At the moment, we do not see much sincerity by all stakeholders in pushing for its implementation in the industry. Manufacturers still have massive stocks of baseband equipment that has to be cleared before an all-IP implementation can be successful.”

There is also a more pressing issue at hand for Media Prima, with the Malaysian government having mandated that analogue TV switch-off take place by June this year. The transition to digital TV, it would seem, will occupy the thoughts of many broadcasters in Malaysia, and the region, in 2018.

Share Button