Zero Density picks Magna to market its virtual production systems in APAC

Zero Density, a provider of virtual studio production solutions, has chosen Magna Systems and Engineering as its representative in the Asia-Pacific region.

The new partnership, says Magna, will help shape the future of broadcasting in Asia-Pacific by enabling users to deliver the most comprehensive set of virtual studio, AR and broadcast graphics automation solutions.

Matthew Clemesha, Group CEO of Magna Systems, said, “Zero Density is a very exciting and innovative company, and as a result, world leaders within the media industry rely on their virtual production systems.

“It is an ideal partner for Magna Systems in the Asia-Pacific region, and its unique solutions are the natural progression the industry is looking for in the realm of virtual production.”

Zero Density uses a Reality Engine to provide a real-time broadcast compositing system and an image-based keyer for the virtual studio environment. The company also uses a software solution deploying commercial off-the-shelf (COTS)-based hardware, and is a “perfect complement” to the Magna Systems technology and solutions portfolio, according to the systems integrator.

Yavuz Bahadiroglu, Zero Density’s Global Partner Channel Manager, said, “We are delighted with our new technology partnership with Magna Systems. They have over 50 years of unparalleled experience in the Asia-Pacific region and a truly excellent reputation to match.

“Their clients are top tier, as is their standing in the market, so they are an excellent fit for Zero Density.”