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Zixi enhances Verizon’s audience engagement & viewing experiences

Zixi has partnered with Verizon to enhance live video broadcasting. This collaboration integrates Zixi’s Software-Defined Video Platform (SDVP) with Verizon’s network infrastructure, providing improved user experiences across media workflows. 

Zixi’s SDVP, known for its innovation in provisioning, orchestrating, and managing live video over 5G or any IP network, will now be integrated into Verizon’s Multi-access Edge Compute (MEC) nodes. 

This integration, say the companies, ensures ultra-low latency and robust network access for content acquisition and delivery, catering to a wide array of use cases from business to consumer consumption at scale. By harnessing the modularity and flexibility of SDVP, operational and engineering teams can deploy live video routes optimised for maximum performance on 5G networks. 

Users will benefit from Zixi Broadcasters, facilitated by Zixi ZEN Master, providing telemetry data on network performance and enabling efficient management of large-scale configuration. Verizon’s field sales can now offer a complete solution set, including Zixi Broadcaster, ZEN Master control plane as well as Zixi Live Transcoding, extending network capabilities for media and entertainment clients. 

The partnership aims to modernise M&E workflows with IP and cloud-based solutions while meeting broadcast quality of service (QoS) and performance service level agreements (SLAs) with reduced latency. This transition is crucial as the industry witnessed a surge in the number of stakeholders in the media supply chain, prompting content owners to explore new business models that prioritise audience engagement and quality viewing experiences. 

Tim Stevens, Global Leader, Strategic Innovation, Media & Entertainment, Verizon, said, “The breadth of Verizon network services coupled with the Zixi SDVP creates a winning combination of transport services, reliability and ease of use.

“By collaborating with a complex, next-generation provider like Zixi we are able to provide complex, next-generation solutions across the ecosystem enabling Verizon to deliver on our mission to help organisations improve performance and realise value faster.”

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